Digital Marketing. You’ve been hearing this term in your circles, in the news, on Facebook, literally everywhere and you just don’t know if it’s one of those “in” things or something actually worth investing time in.
WHAT IS THIS DIGITAL MARKETING
Fear not because we are here to help. You see, Digital Marketing is nothing new or rocket science. A simple definition is “all marketing efforts that make use of electronic devices and the internet”. Oh so that’s what it’s about, but I already have a website, will be the first thing to come in your mind right now. But you see, simply having a website is not enough in today’s digital age. The number of platforms on the internet and the people using them are increasing every single day! In today’s digital climate, having a website is just not enough. Your business needs to stand out from the rest, your brand needs an online reputation, and you need to position yourself as a top dog in the market. Now, you don’t need to be scared or worried about suddenly having to do all this. You see, if you have the following 5 Digital Marketing Must-Haves, you are already on the fast track to digital success. So, read on!
Your website is the online ‘face’ or representation of your business. It is how you and your company is portrayed to the world, your one chance of making an impression to a visitor.
Entrepreneur coach Martin Zwilling explains, “I see many entrepreneurs that focus on the basics of marketing too little and too late. They skimp on the design of their website, even though in the eyes of users, the design is everything.”
Most business websites have a 30-60% bounce rate. This means that a majority of people visiting your site leave without going to any other pages. Why? Because business owners don’t make it a priority to put eye-catching content in the first 10-20 second area of your website. Without an amazing website, consumers won’t visit your page and your marketing efforts will be useless.
Today customers rule the online world, which is why content marketing is more important than ever before.
Your website needs to have high-quality, unique content to succeed in the digital world. Content can be in the form of images, articles, blogs, podcasts, videos, etc. Whatever you put up on your site is up to you, but make sure that it is high-quality, and connects with your audience. You see, the top goal of content marketing is to build trust and develop long-lasting relationships with your customer.
In the words of Ross Simmonds, “Content marketing is a long-term relationship. It’s not a one-night stand.”
Becoming a top dog doesn’t happen overnight. If you are looking for a ‘get rich quick’ scenario, think again. You need to be consistent and add value to your page, you need to connect with your audience through your content. If there are photos, they need to be relevant to what people are looking for, if there are videos or blogs, they need to contain meaningful information for your visitors. If you do so, your customers will reward you when they trust you to order services or products. The ground reality is that people prefer to buy from people they can trust.
The world has changed. Nobody has time for the yellow pages or the newspaper anymore. It’s the age of digital, the age of data. Everyone in America today Googles the services, products, and stores they want. And in order to compete in today’s market, you need to be at the very cutting edge. Your website needs to be popular, you need to be on that golden top of the search results position and you need to out-compete the competition. And that is what SEO is all about, helpful practices to get your website to the top. Overall, search engine optimization is one of the most effective and sustainable ways to build your online presence, and as a result, generate more and more leads. Read more about SEO here.
4. SOCIAL MEDIA
Even the digital world is changing. Today, what’s popular on social media is what’s hot on the market. Be it any service or product you offer, the sure-fire way to increase sales is to make sure it is visible on Facebook, Twitter or Instagram. You need to be regularly active, connecting with your customers and offering them valuable content on at least a weekly basis to succeed in the digital era. You see, everyone is on social media these days. Research has proven that not only the younger population but even people above 65 are using social media more and more. This is why you need to be smart in your social strategy to engage as many potential clients as possible.
5. GOOGLE MY BUSINESS
Google is the best friend of any business with a smart Digital Marketing and SEO strategy. Being on Google My Business will mean Google will employ it’s strategy to get more and more traffic to your business – meaning more sales for you! Your customers and clients will now be able to find you easily through all Google services, including search, Maps, Google +, and more!
HOW DO I SUCCEED AT DIGITAL MARKETING
As a business owner in the Digital Age, you simply must adapt and change to meet the needs of the hour and the demands of your customer otherwise you run a serious risk of going extinct. We understand that all of the above Digital Marketing techniques seem imposing, difficult and a challenge and we totally understand that. We know that you have a business to run and cannot focus all of your attention towards trying new things and that is exactly why we’re here to help. Creative Media has been in the digital marketing industry since 2009. Our team is made up of experts who combined have an experience of over 15 years in an industry where most are trying out new. This means we have the expertise and skills to take your business to the top without you having to worry about it at all. We can help you achieve top-notch results in all of the above must-haves as well as a few secret tips and tricks no one else will tell you. You see, for us, the biggest mission is helping you and your brand achieve your potential. Head over to the About page to learn more about us or to our Services page to see how we can help you get to the top!