SEO or Search Engine Optimization is art of getting your brand to the top of the search results. The market has changed, evolved rather.
Local business is the biggest business in the United States. Studies have shown that small businesses account for 60% of all jobs in the U.S., represent 97% of all U.S. export goods and produce 13 times more patents per employee than large firms. Still not convinced? The SBE council states that all “American business is overwhelmingly small business”. If you’re a small business owner in the United States, this is why you need to step up your SEO game. Your customers are losing interest as big brands lose the trust of their consumers. More and more people are turning to small, local businesses to provide the goods and services that they need.
What is SEO?
SEO or Search Engine Optimization is art of getting your brand to the top of the search results. The market has changed, evolved rather. More and more people are using their smartphones all the time to Google the services and products they require, and increasing amounts of these potential customers look for local brands and companies that they can trust. According to a study, 1 in 6 people use social media to look for reliable services near them. SEO involves strategic planning and execution, including web-design and social media marketing.
What does SEO have to do with empowering my business?
Since most of your customers are using search engines like Google to look for the services you provide, it makes sense for you to make sure your brand is the first one they see. 90% of customers open the top page they see on Google, giving that website the ultimate edge over the competition. This also means that 90% of all sales go to that website. This is why you need a killer SEO strategy (which you also need to keep updating to evolve with the changing rules of the game) to stay a step ahead of your competition. Lucky for you, you’re here reading this blog from the top SEO company in New Jersey. We’ve gone over the trends and our strategy and have come up with 3 tips that can help small businesses gain an edge over their competition for the coming new year. Read on to find out what you can do to boost your sales and revenue in 2019.
Why don’t you try our SEO services?
The Buy Local Movement
Tap into the Buy Local movement to convert and gain the attention of as many new customers as possible. This strategy works best if you’ve got a strong social media brand presence. Buy Local programs formalize the process of independently-owned businesses joining together to educate their communities about the considerable benefits to nearly everyone of living in a thriving local economy. Not only will this strategy bring in more clients and revenue, it will also strengthen your business’s reputation and the community around it. If you do not have a social media marketing plan in action or are unsure of how to proceed, check out our Social Media Marketing services section to learn more about how a strong social media presence can be indespensible for a local business.
Focus on Customer Service
The world has changed, it’s not word of mouth any more. Your customers are online all the time and excellent customer service goes a much much longer way in today’s digital era. However this goes for online customer service as well. To build your brand, you must interact with all online queries and customers with the same focus and attention as you would in real life. Many potential customers are converted and this goes a long way to securing and boosting your brand’s profile and online reputation, making search engines favor you.
Keep Learning!
If you’re not sure where to start, we’re here to help. Not only do we specialize in excellent SEO and digital marketing for local businesses across the U.S. but we feel it is our obligation to educate our clients and help them become better at blazing a trail in the digital era. Commit to spend atleast 5% of your time each month learning more about how the digital marketplace works. Subscribe to our newsletter and keep visiting our blog (we publish new content regularly!) to increase your understanding and knowledge. Within a year, you will have become a serious force ready to face any challenge in the digital market. And don’t forget, our executives are always a phone call away!
Conclusion
As a small business owner, you’re one of the most important people in the U.S. economy. This is why you need to be smarter and better at marketing to get the best for your business. At Creative Media, we help clients across the country realize their potential in the ever evolving digital landscape. These tips and more can help you transform your business into the cutting edge of the market!
