SEO is a combination of actions that help search engines find and trust you, organize the information you’re putting up, and make it easy to present it to users searching for it.
So, like many business owners, your feed is full of this cryptic 3-letter word and you have no idea what in the world SEO is and how it is supposed to help you. Well, worry not because we are here to help. Not only will we tell you what SEO or Search Engine Optimization is, but also how it works and what it can do for your business. Get smarter, everyday.
Let’s break it up nice and simple shall we? When you want to look up something on the internet, what do you use? Google of course, or maybe a similar site. So, Google, or the other site you use, that’s basically a search engine, where you type out your search and it finds exactly what you’re looking for on the internet. Now this part is important. You see, just like you, millions of people in America and around the world, use google every minute to look for services, products and brands they want. Well, if they look for you, they’ll find you right? Not really. You see, first and foremost, your business needs to be on the world-wide web. That is, the internet. And even if you already have the website, no way it’s going to show up on the first page of results. And everyone knows it’s only the businesses on the top of the search result that matter. So why does Google put some people on top and others down below? Well, let’s see how a search engine like Google works.
Here are some Search Engine Optimization tips.
HOW SEARCH ENGINES WORK
Simply, Google uses an algorithm, which is a complex mathematical formula to give award points to every website. You can think of the algorithm like a final term school report. Just like you get grades for every subject, Google scores websites on a series of criteria. For example the quality of your site, how many sites link to you, how many people trust you etc. Your job is to score as much as you can in the algorithm than any other website. You can affect your search engine ranking by having the highest score in terms of quality of your site, of having the highest score in terms of authority of your website, of having the highest score in terms of the most trusted store for that search that people are looking for. The good thing is that there are hundreds of criteria, which means there are hundreds of opportunities to increase that score. Now that we know how search engines work, how do we “Optimize” them?
HOW DOES SEO WORK?
SEO is a combination of actions that help search engines find and trust you, organize the information you’re putting up, and make it easy to present it to users searching for it. More and more, SEO really means writing for your customers. It involves knowing what your customers are looking for, what services do you cater and then incorporating those keywords in a natural and useful way on your website. But it isn’t just throwing down a bunch of words on your webpage.
Remember those criteria we were discussing, well just like some subjects are worth more credit, some criteria are worth more. And within these, the top three are:
a) Quality: This is the most important criteria. You see, for Google, delivering quality content to it’s users is the utmost priority, just like it should be with you. It’s not just the quality of your service that matters but also the quality of the content on your website. That means, high quality photos, unique content and other things that set you apart from the crowd.
b)Trust: There are a lot of fake sites out there who just want people to click them. Search engines like Google need to know you’re trustworthy and an actual business and not out there to fool people.
c) Authority: Google is looking for the top sites that command authority, that is they have a loyal customer and fan base. People who actively follow your website – that is what makes it popular and Google shows the most popular websites on top, boosting your business every time someone Googles the services you offer.
WHY DO I NEED SEO?
And there it is, the million dollar question. You see, the world has changed. Nobody has time for the yellow pages or the newspaper anymore. It’s the age of digital, the age of data. Everyone in America today Googles the services, products and stores they want. And in order to compete in today’s market, you need to be at the very cutting edge. Your website needs to be popular, you need to be on that golden top of the search results position and you need to out-compete the competition. And all of this will lead to what has been missing for so long from your business – results and growth. Overall, search engine optimization is one of the most effective and sustainable ways to build your online presence, and as a result generate more and more leads. And the best part, you don’t need to pay a single thing because the more popular your website gets, the more fans you have, recommendations and testimonials, the more Google loves you and promotes you.
Now the question burning in your mind is, how do I do SEO?? Well, it’s not easy and that is why we are there to help. We want you to succeed and we have the skills to help you achieve your online potential! And the best news is that we offer free consultancy, so call now and we will help you boost your business online, because for us, you come first!